Web Publishist

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The news and online journalism industry through the eyes of a young Web publishist.

Hyperlocal media of the future: follow-up thoughts

Last week I wrote about my “vision of the future” for hyperlocal media. Here I’m going to offer up some follow-up thoughts.

In last week’s post I discussed the use of flat screen monitors, PUSH notifications, meta data and touch screens. What I’d like to suggest now is an integration of the most basic aspect of what makes Twitter and Google great: personalized notifications.

For this to be effective, it would need to be implemented in a small or mid-size market. Every person is given a username, which is input into the news system. When a story is written about someone, the writer uses both their name and the assigned username. This pings back to all of the people who indicated they’d like to find out when an individual is mentioned in the news.

An example: The local news outlet runs a story. You aren’t interviewed for it, but you are mentioned in it. No one told you that you would be mentioned, but there you are. As soon as the story is filed online, a notification is sent to you (on your phone, computer, TV – wherever) that you were mentioned in a story. You could also set up notifications for your family members and close friends. This way you are always kept “in the loop” on what’s going on with the people you care about.

The technology already exists. It’s just a matter of shrinking it and localizing it. It would be a very interesting development if a news organization picked it up.

Filed under: Aggregation, newspaper websites, social media, , ,

Hyperlocal media in the future: my vision

Large touch screen monitors will become more widespread as prices drop

Large touch screen monitors will become more widespread as prices drop, which would enable big breakthroughs in hyperlocal journalism

I have a vision for what I think hyperlocal media will look like in, say, 15 years. It could be much sooner, however with the recession, innovation has been pushed back considerably.

My vision involves large touch-screen monitors, push notifications, news feeds/RSS, augmented reality and metadata. Oh, it also involves news on the Web.

Please excuse me, as this will probably sound very pie-in-the-sky right now. But it’s only a matter of years before we’re seeing this technology – or something like it – realised and utlilised.

Here’s the scenario I’m envisioning:

You’re sitting in your home when suddenly you hear a beep. The beep you’re hearing is coming from the touch-screen monitor sitting in your kitchen (0r sitting room, or bedroom). The beep is a push notification sent to your screen. You approach the screen and see a geographic overlay of your community/state/country.

Touch the blinking icon and a new screen appears. It tells you what has happened within the area that you’re interested in monitoring. It will give you a headline and possibly a photo. If it’s something you’d like to know more about, you “click-thru” to the full story.

Once you’ve clicked through, you’re brought to an augmented reality viewing of the area in question. It shows you the address and all relevant information about the area that is legally available in public records. It also shows you the story in different mediums. If you want to watch a video of it, tap the video. Want to read the story? Tap away. There’s even a soundslide available. Tap, tap, tap.

The idea is you’re giving the reader the option of seeing the story in whichever way they want, and ensuring that they are finding out what’s happening in their community and areas of interest. You’re bringing the information to the user, but also asking them to define the parameters of delivery.

Like I said, very pie-in-the-sky sounding. But at the rate technology is evolving – iPhone to Kindle to Tablet – I suspect it’s not as far away as we might think.

Here’s how I think such media would be packaged by the news outlet:

Once a story is finished, the next step before sending into down the pipeline and to your customers/readers is to encode it with the relevant metadata. Find out exactly where the story is based. Encode the text, video and soundslide files with metadata of country, state, city, “tags” and latitude/longitude.

After it’s encoded, it’s sent down the pipeline and delivered to the end user. It shows up on their map as an icon if it’s within their pre-determined search parameters.

I don’t think I’m crazy. We’re not there yet, but we will be soon. Be prepared.

Filed under: Aggregation, design, newspaper websites, , , , ,

The revolution will be aggregated

The news industry is in the midst of the Digital Revolution. It’s not a secret, but occasionally it needs to be said as some — most recently, The Associated Pressseem to forget.

A major part of this revolution is the rise in prominence of content aggregators. If you think about it, news aggregators have been around for a while. They started as RSS feeds. You could put them into readers, such as Google Reader or Feed Burner, and get the news delivered to you. Some browsers even come pre-packaged with a news aggregator in the upper-left corner in a drop-down format.

What’s changed now is that aggregators now have a fancy face and greater interactivity. Many, many people still use standard RSS feeds, but that hasn’t stopped the evolution of the aggregator.

Some of the most popular news sites on the Web are at least part-aggregator. Examples of this: The Huffington Post, Wonkette, Drudge Report, Gawker, and on and on.

The new news consumer can’t be bothered to find the news they’re interested in. They want it at their doorstep. And then once its on their doortep, they want someone to read it for them and pull out the interesting parts and spread them out on the table for them.

What this means is over the next few years regional and local news aggregators will sprout up and they will gain prominence. What this means is that local news outlets, instead of being the place people go for content, will instead become small AP-like outlets that supply content to aggregators. The second part of that I don’t expect to happen for a number of years. Not until local and regional aggregators have firmly asserted themselves.

But once they do, look out. It will be a game-changer.

Filed under: Aggregation, community journalism, newspaper websites, social media, , , ,

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